10 Content Writing Tips That Will Help You Find Interesting Topics in Minutes

You’ve probably faced this before. I know I have. You’ve run out of ideas. Maybe you’ve been blogging along for, I don’t know, maybe three or four years. Maybe it’s only three or four months. And now you’re done. Why? Because you’ve written everything there is to write about the subject. You’ve exhausted all possible…

How Much Should You Spend on Paid Ads? Here’s My Data-Driven Formula

A few years back when I first started NeilPatel.com, I spent $66,372.09 on paid advertising through LinkedIn, Google AdWords, Retargeter, Perfect Audience, and StumbleUpon ads. You might say that’s a lot of money. It was. But I learned some valuable lessons. I learned which platforms and networks work best for targeting which audiences with which…

5 Ways Your Fans Can Help Optimize Your Site for Conversions

I’ve been watching Facebook closely for a long time. I’ve tested hundreds of ad iterations. I’ve worked hard to build organic reach for myself and my clients. Here’s what I’ve concluded: Facebook is awesome. But it’s also tricky. Why? Because the algorithm is constantly shifting, forcing marketers to up their game, readjust their techniques, and…

How to Know When You Should Use Paid Social Media Traffic

Have you ever used paid social media? I know some people who completely avoid it. They think it means cheating, or it’s somehow inappropriate. In my opinion, paid social media traffic is an excellent tool. Obviously, I’m not talking about illegitimately purchasing likes or shares from spammy businesses (more on that below). I’m discussing legitimate…

4 Free Digital Marketing Opportunities Most Marketers Are Missing

Digital marketing. To some, it’s merely another fancy buzzword. To others, it’s the backbone of their entire business. In my life, digital marketing is almost everything I do. For most entrepreneurs, however, it is a highly underutilized and misunderstood tool. Most people think digital marketing has to be an expensive endeavor that takes thousands of…

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